A few power strategies for Low-Cost Marketing:
1. Instead of putting flyers on windshields of cars in parking lots, perhaps do the proven strategy (Jack George gets credit here) of putting a vinyl wrapped company car in the busy parking lot with business cards or flyers with a compelling offer in plastic holders attached to the back window of the car. Staples and OfficeMax sell the plastic card holders with suction cups. Be sure to answer your phone the day after, especially if its Saturday and Sunday or have MyPerceptionist answer your phone for you.
2. Babies R’ Us–one Saturday per month they have 6 foot tables available for local businesses to promote their services to their shoppers–huge opportunity to market to women from all different angles–grandmothers, new mothers, sisters of new moms, moms of all ages, people buying gifts for baby showers…hint hint, offer gift cards as a baby shower gift as part of your fish bowl give away drawing.
3. One of my most successful proven guerilla marketing techniques is to partner with your best/high quality, larger or largest dry cleaner in your immediate area. You can now offer to pay for the dry cleaner bags (and have your logo and compelling offer printed on the bags) and then give them to the dry cleaner to put on their customers’ clothes. Genius idea. If you can’t afford the printed bags, provide colored sheets of paper with two-sided promotions printed in black ink, and ask the dry cleaner to staple one to every bag of finished clothes. Offer to barter by cleaning the owner’s home for instance.
4. Walk the neighborhoods of your existing customers, (with testimonials in hand) and offer “immediate in-home estimates.” Make sure you have a great leave behind flyer or brochure, especially with a refrigerator magnet to leave with every homeowner, even if they say “No thank you.”
I could write for hours on this, but these are a few truly proven, massive return on investment, strategies to use.
Just think of it this way, “I have to raise $10,000 in new cash business in 48 hours or something terrible will happen to me (you fill in the blank)…what would you do to make it happen?”
