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	<title>Steven Rowell &#187; Luxury Appointments</title>
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		<title>Japan&#8217;s First Maid Taxi Service Disabled by Costplayers</title>
		<link>http://www.stevenrowell.com/building-your-business/278</link>
		<comments>http://www.stevenrowell.com/building-your-business/278#comments</comments>
		<pubDate>Thu, 23 Jul 2009 08:02:01 +0000</pubDate>
		<dc:creator>stevenrowell</dc:creator>
				<category><![CDATA[Building Your Business]]></category>
		<category><![CDATA[Master Marketing]]></category>
		<category><![CDATA[Age Sort]]></category>
		<category><![CDATA[Bandages]]></category>
		<category><![CDATA[Clever Concept]]></category>
		<category><![CDATA[Cosplayers]]></category>
		<category><![CDATA[Costume Play]]></category>
		<category><![CDATA[Crutches]]></category>
		<category><![CDATA[Disabled People]]></category>
		<category><![CDATA[French Maids]]></category>
		<category><![CDATA[Hokuriku]]></category>
		<category><![CDATA[Hordes]]></category>
		<category><![CDATA[Hugh Hefner]]></category>
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		<category><![CDATA[Kanazawa]]></category>
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		<category><![CDATA[Luxury Appointments]]></category>
		<category><![CDATA[Motives]]></category>
		<category><![CDATA[Road Traffic Law]]></category>
		<category><![CDATA[Taxi Service]]></category>
		<category><![CDATA[Wheelchair Accessible Minivans]]></category>
		<category><![CDATA[Young Ladies]]></category>

		<guid isPermaLink="false">http://maidservicemarketing.com/?p=278</guid>
		<description><![CDATA[by Steve Levenstein The Maid Taxi was a clever concept &#8211; until hordes of &#8220;Otaku&#8221; (fans of costume roleplay) descended upon the service, displacing those genuinely disabled the Maid Taxi&#8217;s were designed to serve. For disabled people in Japan dependent upon caregivers, it must have seemed like a dream come true. Just imagine if you [...]]]></description>
			<content:encoded><![CDATA[<p><span>by Steve Levenstein</span></p>
<p><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end --> <!-- google_ad_section_start --><!--paging_filter--><span><img src="http://inventorspot.com/files/images/maid-taxi1.img_assist_custom.jpg" alt="" width="400" height="302" /></span></p>
<p>The <strong>Maid Taxi </strong>was a clever concept &#8211; until hordes of <strong>&#8220;Otaku&#8221;</strong> (fans of costume roleplay) descended upon the service, displacing those genuinely disabled the <a id="KonaLink0" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static;">Maid</span></span></a> Taxi&#8217;s were designed to serve.</p>
<p>For <a id="KonaLink1" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="border-bottom: 1px solid blue; color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static; background-color: transparent;">disabled </span><span style="border-bottom: 1px solid blue; color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static; background-color: transparent;">people</span></span></a> in Japan dependent upon caregivers, it must have seemed like a dream come true. Just <a id="KonaLink2" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="border-bottom: 1px solid blue; color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static; background-color: transparent;">imagine</span></span></a> if you will, a small fleet of wheelchair-accessible <a id="KonaLink3" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static;">minivans</span></span></a> decked out in luxury appointments available to pick you up and take you wherever you want to go. <em>Oh, did I mention, the vans were piloted by comely young ladies dressed as French maids? </em></p>
<p>You&#8217;d be forgiven for thinking the Maid Taxi was dreamed up by Hugh Hefner as a way to get around town in his old age &#8211; <em>sort of a flightless Playboy jet</em> &#8211; but no&#8230; it was actually conceived by a <a id="KonaLink4" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="border-bottom: 1px solid blue; color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static; background-color: transparent;">Japanese </span><span style="border-bottom: 1px solid blue; color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static; background-color: transparent;">company</span></span></a> called <strong>KEC Hire Hokuriku</strong> with very altruistic motives: assisting the disabled while adding a little extra joy to the experience. All well and good until word got out to a certain sector of Japanese society obsessed with <a rel="nofollow" href="http://inventorspot.com/articles/i_maid_caf_serves_japanese_weird_7283" target="_blank">All Things Maid</a>: <em>the Otaku!</em></p>
<p>From all corners of the country they came to the city of Kanazawa, wrapped in fake bandages covering nonexistent wounds or limping on borrowed crutches&#8230; sometimes both. Why the play-acting? Well, for the fun of it, of course, cosplay <em>(<a id="KonaLink5" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static;">costume</span></span></a> play)</em> being what it is. Also, KEC Hire Hokuriku specified that the Maid Taxi service was only available to disabled people, quoting Japan&#8217;s Road Traffic Law that forbade vehicles designated as being for the disabled from being used by the able-bodied. Even the steep 5700 yen <em>(about $52)</em> per hour fee didn&#8217;t dissuade determined Otaku from getting their maid fix.</p>
<p>Maybe it was wear &amp; tear on the minivans; maybe it was wear &amp; tear on the maids &#8211; or at least, their frilly <a id="KonaLink6" style="text-decoration: underline ! important; position: static;" href="http://inventorspot.com/articles/japans_first_maid_taxi_service_d_9493#" target="undefined"><span style="color: blue ! important; font-weight: 400; font-size: 14px; position: static;"><span style="color: blue ! important; font-family: arial,helvetica,clean,sans-serif; font-weight: 400; font-size: 14px; position: static;">outfits</span></span></a> &#8211; but a mere three months after inaugurating the Maid Taxi service, KEC Hire Hokuriku threw in the towel. It remains to be seen whether another company will now do the obvious: start up another Maid Taxi service catering ONLY to Otaku. The way I figure it, they&#8217;d clean up! <em>(via <a rel="nofollow" href="http://japundit.com/archives/2007/12/24/7590/" target="_blank">Japundit</a> and <a rel="nofollow" href="http://darkdiamond.net/wp-content/uploads/2007/09/maid-taxi1.jpg" target="_blank">Dark Diamond</a>) </em></p>
<p><a rel="nofollow" href="http://inventorspot.com/blog/steve_levenstein" target="_blank">Steve Levenstein</a><br />
Japanese Innovations Writer<br />
<a rel="nofollow" href="http://www.inventorspot.com/" target="_blank">InventorSpot.com</a></p>
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